31 Bits

Color Out Loud

The Client:

31 Bits

The Ask:

Create a video to launch their summer campaign, “Color Out Loud.”

The Swoon:

31 Bits is a socially-conscious jewelry company that gives displaced women in Northern Uganda an opportunity to combat poverty through fashion. Women earn an income that enables them to provide for their families. The 31 Bits team cares for them holistically through counseling, health and finance training, and business mentorship. After five years in the program, the beneficiaries graduate empowered, educated, and confident – ready to start their own business.